I can imagine that, for example, the horde would own the Honor hold (hellfire peninsula) and that would mean that the horde of the guild that conquered it could enter there and fulfill the Q that the player can get in that fortress/village, but for other players in the horde it would still be the fort/village was aggressive
And this would in its own way make it possible to farm reputation even with the enemy faction, and in addition it would be good to own or learn a guild teleport that would serve as a heartstone but for the guild (teleport to the owned village)
And otherwise farm 1 month it was for a low sword (for lvl +-60 (max lvl 85)) but when assembling a sword and other things in addition there was only a 60% chance that it will be assembled (40% that you will lose everything you farmed that month ) but when you managed to assemble it, there was a 0.1% chance to assemble a consecrated weapon/armor and that then added wonderful bonuses like a sword which gives you +10% more HP or +10% more mana or +5% attack or +30% heal effect...
And in addition, crystals can be put into swords, which also raise stats (+25% hp in sword, +25% mana in staffs) and living stones can also be put into weapons, which in turn gives the possibility of having an active/passive/chance in the weapon abilities (active = Fireball spell = healer who didn't have offensive abilities could attack with this)(passive = payback = 20% of any damage is returned to the enemy)(chance = medusa = when you got hit by an enemy there was a 5% chance of enemies in 9 yards around you petrify for 20 seconds (and this works on the boss too))